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14 November, 2013


Art Exhibition at Endemic World

Endemic World, one of Studio Alexander’s long time clients, is hosting a solo art exhibition next week at their Grey Lynn location, “Cosmological Beginnings” by Cinzah Seekayem. This is Endemics first art exhibition, and they are looking forward to featuring Seekayem’s artwork, with a solo show of his unique originals and prints.


Well known as an Auckland based artist, illustrator and professional mess maker, Cinzah covers a diverse range of arts from intricate drawings through to digital illustration and large scale mural works. His quirky illustrative style focusses mostly on character based artworks. His works are held in private collections in New York and Berlin, and have previously been exhibited throughout Australia, New Zealand, Japan, South East Asia, and America.


The opening night for Cosmological Beginnings is Thursday November 21st at 6pm, with the exhibition running through from November 22nd till the 25th at 62 Ponsonby Road, Grey Lynn.


For more information check out Endemic world here.




11 November, 2013


Winner Announced

Last week folk rocker Daniel McBride, of Sheep, Dog and Wolf, was announced the winner of the Critics Choice Prize as part of this year’s New Zealand Music Awards. Taking out top place alongside Janine and the Mixtape and Paquin, the finalists each performed a live set at the King’s Arms in Auckland last Wednesday night, in front of a packed crowd and a panel of 10 music critics. The critics were tasked with picking the one act that they believed had the most potential to win and become a future Tui winner.


As the winner of this prestigious award, Daniel McBride is given a $10,000 recording and music video grant from NZ On Air. Alongside the benefits from this much coveted prize the winner gains professional advice and guidance from one of Studio Alexander’s long time clients, David Mclaughlin of Mclaughlan Law - a specialist law firm providing advice to clients throughout the entertainment, arts, IT and digital media industries.



For more information check out the NZ Music awards website.




26 September, 2013


Peak Primary's Newest North Shore Family Medical Centre Opens to the Public

Fred Thomas Health had its official public opening ceremony on 26 September 2013, at 2 Fred Thomas Drive in Takapuna, Auckland.

The progamme included a blessing and cleansing by Mr John Retimana; Ngati Whaua, speeches by Managing Director Roger Bowie, Associate Minister of Health the Honorable Jo Goodhew, and Senior Practitioner Dr Arthur Young.

Also in attendance was Mrs Thomas, widow of the late Mayor Fred Thomas, who has kindly given her blessing for the family name to be used for this local family medical centre.


Read the related article on NZ Doctor





09 September, 2013





Fletcher Building tipped to improve profitability

Analysts at two investment specialists have upgraded Fletcher Building's prospects because
of recent success, cost-cutting, corporate unification and New Zealand's economic recovery. 


Read the article on The New Zealand Herald website





Picture of Fletcher Building homepage on a laptop

The Fletcher Building website wins Best Investor Website Award


The Best Investor Website Awards have named Fletcher Building’s website as successfully meeting the needs of its investors


The Awards judged that out of all the NZX50 companies, Fletcher Building’s investors received the best  on-line communication, scoring them an 86 out of a possible 100, with Goodman Fielder second on 84 and Auckland International Airport third on 83.


Since the awards began in 2007, Fletcher Building has gone from not appearing in the top 10, to taking the number one spot.




Read the article on NBR
Read the article on Scoop



Fletcher Construction features again.




New Zealand invention makes it into the international Trendwatching Report.

The June 2011 Trend Briefing pinpoints worldclass innovation. The WilliamsWarn Personal Brewery is showcased as an example of the 'mini trend : PROFESSIONALL'


"Settling for the mediocre or homemade (unless it’s (STILL) MADE HERE of course;-) just won’t do for today’s expectant consumers. Affordable, accessible products & tools are increasingly allowing regular people to create professional quality content and products"




The wait is over... 'World First' invention promises top beer in 7 days


TV3 News, April 8th, 2011


Today WilliamsWarn launched their world first invention, read about it on TV3 news


Or view the design project here





Crane deal a gamechanger, says Fletcher chief


The Business Herald, March 31, 2011


Fletcher Building has acquired 90 per cent of Australia's Crane Group and will move to compulsorily acquire the remaining shares, completing what chief executive Jonathan Ling
says is New Zealand's largest on-market takeover of an Australian public company.



Read the full article on the Crane deal.







Archives lift lid on Fletcher business history

The Business Herald, January 6, 2010


'The Business Herald' talks to Fletcher Trust's Chairman Angus Fletcher and archivist
Dorothy Nielson about one of our country's largest corporate archives.









Success for Jenkin Timber

The Business Herald, December 3, 2010


'The Business Herald' interviews Jenkin Timber's Chief Executive, Richard Carbines, on the importance of strategic planning and progressive growth.




Visit the Jenkin website


Behind the scenes of the Jenkin brand







Auckland Airport wins global airport marketing award


Auckland Airport was named the best airport in the Asian region for global marketing at the prestigious World Routes Airport Marketing Awards, held in Vancouver. The World Routes Airport Marketing Awards are widely recognised as one of the industry’s most important honours. They are internationally accredited and widely accepted as one of the most sought after accolades in the industry.




Studio Alexander helped them prepare their winning entry







Fletcher Construction takes Pride of place in the NZ Herald (13.9.10)



A recent New Zealand Herald Newspaper supplement, 'Project Auckland, Our City' carried editorial and advertising about a new vision for Auckland – what the big issues are and who is leading the way. Fletcher Construction took Pride of Place on the back page, using their new brand refresh to show off their 100 year contribution to Auckland's built environment.







Howard Wright – good on you M8



Howard Wright AID awards 2010

Howard Wright, New Plymouth based manufacturer of medical and surgical beds, equipment and accessories has just picked up the top award at the Australian Australian International Design Awards. Howard Wright’s M8 medical bed, designed to reduce patient handling by allowing a wide range of medical procedures to be performed without transfering the patient, won for its outstanding design, attention to detail and innovation. We’re proud to be associated with this visionary company which appreciates the value of design in all aspects of their business. Check them out at


NZ company wins international design award


Australian International Design Awards




Houston – we have lift-off

Auckland Airport Houston Direct

Auckland Airport’s Route Development team has had another win! They got airborne in April when they were shortlisted for the World Routes Airport Marketing Awards after winning the Oceania, then Asia awards. Now they have liftoff again with Continental Airways announcing that they are commencing direct flights between Houston and Auckland. Congratulations to a team that is making New Zealand’s international gateway a source of pride.


Dream deal for Auckland Airport


Continental Airlines announces new services to Auckland



Auckland Airport


Congratulations to the route development team at Auckland Airport who picked up two awards for marketing at last nights Routes Asia conference in Adelaide. Studio Alexander has worked closely over the last two years with the Airport team on targeted marketing materials and its great to see that work recognised.


Auckland Airport clinches two trophies at Airport Marketing Awards

The Business Herald, April 16, 2010




Fletcher Building

Congratulations to Fletcher Building was recently recognised at the 2009 AIRA (Australasian Investor Relations Association) Investor Awards. Fletcher Building were winners in two categories: Best International Investor Relations by an Australasian Company; and Best Investor Relations by a New Zealand Company.


The awards are judged by members of the Association based on the following criteria:


- Accessibility of senior management
- Consistency of communication
- Transparency
- Diligence in communication


Such that the overall message of the company is communicated effectively and clearly and the market is kept fully informed of its progress and prospects.


General Manager Investor Relations - Philip King said, "We were delighted to win these prestigious awards. Thinking about how we had done it, we concluded that it came down to our communications efforts – it’s all about consistent, frequent, high quality communications with our shareholders and investors."


More on the awards


Click here to experience the 2010 Half Year Review

Urbis magazine, Issue 54




Fletcher Building

On Close Up. Click here to watch the clip.




Fletcher Building

In The Otago Daily Times




Wellingtons hottest new bar reviewed in The Wellington Guide.




Howard Wright

Design-led company Howard Wright won silver at the 2009 Best Design Awards, in the Product Non-Consumer category, for thier M8 Intensive Care Bed.


Interview with Rob Tucker, supplier to

Australian Creative magazine, May 2009



Howard Wright

NZ Listener, 23 May 2009




The National Business Review, 8 May 2009


Studio Alexander's work on New Zealand tourism's official mark of quality. 

'Responsible Tourism' begins to win hearts and minds on Made from New Zealand named as one of the top 10 start-ups of 2008



Studio Alexander in the media


Press Release: 11 October 2013


New Zealand design agency, Studio Alexander, gains international awards with highly respected design publication, Graphis.


Rubbing shoulders with the worlds best in design, established design agency Studio
Alexander are thrilled to add four new international awards, from the prestigious design
publication Graphis, to their acclaim.


Following on from their GOLD win in the Graphis 2012 Design Annual competition for the
Williams Warn visual identity, Studio Alexander have achieved four SILVER awards in the
2014 Design Annual, for brands Connells Bay, Second Nature, Biotelliga and Eagle.
Director, Grant Alexander, states; “The international recognition of design work by Studio
Alexanders design team is a terrific achievement. Our team work very hard to ensure each
brand is as very different as the businesses that they represent.”


About Graphis
Awarding the world’s most significant and influential works from the greatest talent in
design, Graphis showcase stellar work from a broad spectrum of professionals at the top
of their disciplines. Based in New York, Graphis is well-known as an international bastion
of excellence in design and visual imagery, recognising the worlds best in design,
photography, advertising and marketing since 1944. Their annual publication represent the
best internationally produced work in that discipline from the previous year, with all
featured work carefully selected from a pool of international entries submitted, and a
chosen few presented in the Annuals.



Graphis Silver 2013


All media enquiries contact:
Grant Alexander
Phone 09 359 9947


For further information: view our awards page

Silver in Graphis Logo Design: Connells Bay

Silver in Graphis Logo Design: Eagle Consumables

Silver in Graphis Logo Design: Second Nature

Silver in Graphis Logo Design: Biotelliga






February 2012


New Zealand brand for personal brewery wins Gold in international design awards

The design and launch of the brand for the world's first personal brewery, WilliamsWarn, has won design and brand agency Studio Alexander a Gold award in the international Graphis 100 Best in Design.


"We're delighted to have been selected by Graphis from the many thousands of entries submitted by agencies internationally," Studio Alexander managing director Kate Alexander says.  "It's also great that it’s an international brand for a truly innovative product, developed by New Zealanders in New Zealand."


The WilliamsWarn personal brewery produces commercial quality beer, chilled, and straight from the tap in just seven days.  Launched in 2011, WilliamsWarn received over 200 offers of distribution from over 50 countries in the first five months.  Available only in New Zealand initially, WilliamsWarn breweries are now distributed internationally. 

Studio Alexander managing director Kate Alexander says that when her team first met the WilliamsWarn principals in 2009, the brewery was still a product in development.

"But WilliamsWarn was clear that they would be taking an internationally innovative product to export markets and they wanted a quality of branding and design that would stand up around the world."

Over the next two years, as WilliamsWarn perfected the brewery, Studio Alexander developed naming, positioning, marketing strategy, identity design and graphic system.

"I was expecting bright colours and a complicated design," WilliamsWarn director Ian Williams says.  "But when I saw the brand work Studio Alexander came up with, I knew immediately it was perfect.  It was one of those moments when you know something is right. There was nothing to change and we’ve had a huge amount of very positive feedback.”


Studio Alexander's WilliamsWarn brand work will feature in Graphis's 2012 edition of the International Journal of Visual Communication.


The award caps a successful year for Studio Alexander which one four silvers and a gold award in the New Zealand design industry's Best Awards, an international Merit Award from the Society for Environmental Graphic Design for a pop-up site safety installation for client Fletcher Construction, and saw the corporate website it developed for Fletcher Building win the New Zealand Best Investor Website Award. 


For further information:





September 2011

Studio Alexander features in the inaugural issue of Studio Magazine


The first issue of Studio Magazine is out and we are featured first off the rank. Studio Magazine is a publication that showcases design studios of all shapes and sizes from around the world, highlighting what makes each special and unique. There are some amazing places and spaces tucked away in these pages, including our own of course.


If you are interested in picking up a copy, head over to and purchase your's now.



March 23rd, 2011

We've done it!


We’ve announced that Kate is taking over as managing director of Studio Alexander. For our Studio Alexander clients it’s business as usual, with Grant retaining his close hands-on day-to-day working relationships. Kate will however take overall responsibility for developing the team, spoiling existing clients (bringing in new business,) and setting the long-term direction of the company. This will free Grant up to contribute more widely to the New Zealand export sector (including existing Studio Alexander clients) as a consultant on the integration of design into business thinking.


Here is our media release announcing Kate’s appointment:


Changes by design at Studio Alexander
Kate Alexander has been appointed Managing Director of award-winning design and brand agency Studio Alexander.
Studio Alexander works with major corporates on brand strategy and design, and with emerging New Zealand companies with a strong commitment to design-led growth in export markets.
The agency is a consistent winner in the New Zealand design industry’s Best Awards, winning gold awards for its work on the centenary of Fletcher Building, and for its health and safety promotion for Fletcher Construction.
“It’s an exciting time to be moving into the role,” Kate Alexander says. “Since I founded the company with my father, Grant, in 2000, we’ve seen steady growth.  The service ethic Grant instilled in the team, and the standard he set for the quality of the strategic and creative thinking for the agency, has seen us attract and retain substantial clients.
“During the downturn we focused on retaining and developing our team, even though there was little work around  Today we have a stable core team of 12. We are also currently recruiting.”
Grant Alexander who now consults to a range of organisations as a design integration specialist, will remain involved in Studio Alexander as a director of the company.
“The issue of succession in a family business can be fraught,” Grant Alexander says.  “After ten very happy and successful years spent building the company with Kate, I felt it was the right time for her to take over.  The design world is changing, and I feel confident Kate will direct Studio Alexander’s response to that so that we continue to remain at the forefront of New Zealand agencies.”
For further information please contact Kate Alexander:
021 358 303
09 359 9947



Prodesign — The Best Design Awards (Issue 109 Oct/Nov 2010)

Prodesign takes a look at the project that won the prestigious Purple Pin.





Best of the Best New Zealand Design in the Sunday Magazine (3.10.11)

Sunday Magazine writes up about the winners of the 2010 Best Design Awards... including Studio Alexander taking out the top Graphic Award!




Grant Alexander is inducted to the Hall of Fame at the Massey University College

of Creative Arts .

Prodesign magazine, Issue 104, Dec/Jan 2009/10






Studio Alexander's work on the rebrand of Howard Wright.

Australian Creative magazine, May 2009


Studio Alexander on Better by Design


Kate Alexander in Viva

Kate Alexander on DINZ

Studio Alexander on Made from New Zealand

Design in the media

A comment on the future of design, by Kate Alexander
ProDesign Magazine, Issue 100, April/May 2009



Communication Arts Magazine writes about New Zealand design



Fight slump to become stronger
New Zealand Herald, 17 February 2009


flight slump.jpg